Electrifying.com is a multi-channel media platform and electric car marketplace founded by journalist and TV presenter Ginny Buckley. Our expert reviews are presented by Ginny, along with journalists Nicki Shields and Nicola Hume. Our wider team of expert reviewers have decades of experience in the automotive sector, and have driven electric cars for many years. We're here to help consumers looking for trusted, jargon-free advice about making the switch to an electric car. From the cars to the chargers, we've got you covered! Read more about our website and how we test cars on our about us page.
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Ginny Buckley is the Founder and Editor-in-Chief of Electrifying.com, the UK's leading independent electric car advice platform. A journalist and broadcaster for more than 25 years, she's driven almost every electric car on sale in the UK and has spent her career helping consumers make confident car-buying decisions.
A juror for the prestigious World Car Awards, Ginny is regularly among the first journalists in the world to test new electric cars before they reach UK showrooms. She founded Electrifying in 2020 with a simple mission: to make electric cars easier to understand and buying one less intimidating.
Before launching Electrifying, Ginny presented and reported for ITV, BBC, Sky News, CNN and Channel 4. She currently reports on transport and consumer issues for ITV's flagship current affairs programme 'Tonight' and has fronted investigations for Channel 4's award-winning 'Dispatches'.
Today, Ginny leads Electrifying's award-winning editorial team, which reaches millions of consumers every month through its website, YouTube channel, podcast and social media. Whether she's testing the latest EV, explaining charging or challenging government policy, her focus remains the same: giving drivers trusted, independent advice.
The first electric car Ginny drove was Volkswagen's Golf CitySTROMer back in 1998. She likes to point out she was very young at the time.
Ginny in brief
Role
Founder & Editor-in-Chief, Electrifying.com
Experience
25+ years as a journalist and broadcaster
Specialism
Electric cars, EV buying advice, charging, transport and consumer issues
Industry role
World Car Awards juror and industry advisor
Driven
Almost every electric car on sale in the UK
First EV
Volkswagen Golf CitySTROMer (1998)
Nicola Hume is a presenter with a passion and knowledge for cars and motorsport. She’s driven more cars than she’s had hot dinners.
Nicole is associate editor at Electrifying.com and also the host of Talking Bull, the official Red Bull F1 podcast.
She’s becoming known for her fun sense of humour when reviewing. Like this one time, she actually went Christmas Tree shopping in a Caterham.
On her automotive journey she’s worked with ‘What Car?’, ‘CarBuyer’, Auto Express’ and featured on a few Channel 5 shows like ‘The Gadget Show’ and ‘When motorhoming goes horribly wrong’….yep.
She’s also a live presenter at big motorsport events like the British Grand Prix and Formula E. Basically, if it drives and goes fast, Nicola loves it.
When he met Ginny back in April 2019, Ben immediately confessed to being confused by the prospect of BHEV/PHEVs/BEVs. So convinced was he by her ability to clear the air, he immediately decided to join her on this exciting Electrifying journey. He may be an #electricnovice but as a Fellow of the ICAEW and with an extensive background supporting and developing scale-up businesses across various sectors, Ben’s hoping to smooth the ride for the team as they hit the fast lane.
Tom spent a decade as a motoring journalist, mainly on Auto Express before being tempted into public relations for car makers including Vauxhall, Hyundai, Nissan and Mitsubishi. While at Nissan he oversaw the UK press launch of the Leaf electric car and took all of the flak from people who said it would never catch on. So now he’s feeling quite smug. After leaving the PR side he now combines his writing roots and passion for all things electric here at Electrifying. He’s driven an electric car since 2012.
A true jack of all trades, Mike spent 15 years working as a motoring journalist, traveling the world testing cars for various magazines on what was effectively one long holiday. Mike splits his time between Electrifying and a global creative agency he founded in 2006. Widely regarded as one of the industry's most available and affordable writers, Mike combines his love for all things design with a tireless (and some say tiresome) obsession with electric cars. A car nerd to the core, Mike was one of just a handful of fools to order a new Renault Twizy – a decision he is still paying for (literally). Declared a UNESCO World Heritage site in 2021, Mike currently owns a Volkswagen ID. Buzz and a BMW i3 and would dearly like to add to his collection of tat with an electric motorbike.
Vicky Parrott has been an automotive journalist, road tester and presenter since she joined Autocar in 2006, having done so much work experience that they felt obliged to give her a job. After 12 years of reviewing cars for both Autocar and What Car? she joined DrivingElectric as associate editor, which is where she really fell in love with electric cars, and the tech geekery that goes with them and the drive towards sustainable transport. She is also a judge for the European Car of the Year award.
Her dream garage would include everything from a BMW i3 and Porsche Taycan Cross Turismo to a Nissan GT-R, Peugeot 205 GTi and modern Alpine A110. She’d keep the charmingly tatty ‘90s Merc SL that resides in her actual garage, too.
James – or Batch – is a freelance motoring journalist and presenter, and has been reviewing cars for over 15 years. He's had spells at leading automotive titles such as Auto Express and Car Dealer Magazine in senior roles, and was even a co-presenter on Carbuyer alongside our very own founder, Ginny Buckley. The pair helped to build Carbuyer's YouTube channel into a go-to place for car reviews.
Sam has been blogging since the early 2000s and writing about cars since 2010. He has worked on magazines for driving instructors, engine designers and Top Gear readers as well as some of the internet's websites. He's owned a variety of electric cars over the last seven years and won't hear a bad word said against his Hyundai Kona EV.
Sam's pointless feats include driving an Audi Q4 e-tron round the Coventry ring road for 14 hours and taking a Citroen Ami Buggy to Margate for a nice day out (nine hours each way), while his hobbies include reading and speaking to the manager. He sometimes puts pictures of cars on his Instagram.
Nicki is a television presenter, live events host and YouTuber and is familiarly known as the face of the FIA electric street racing championship. She is also the anchor for Supercharged on CNN, a technology and motor show, ITV’s Goodwood Festival of Speed and Revival programmes and has been seen across broadcast channels including ITV, BBC, Channel 5 and Sky Sports. Nicki holds a biological sciences degree and specialises in sports and automotive, science, technology and the environment.
Helen looks after our brand partnerships and generally keeps us all organised ensuring that the Electrifying ships sails smoothly. She previously worked in brand marketing at British Airways and in sports sponsorship, PR and corporate communications at Vodafone. More recently Helen was partnerships manager for the charity 'Dare To Be Different', which was established to encourage and inspire thousands of girls and women to pursue a career in motorsports. It grew from a UK to a global initiative, most recently partnering with the FIA programme Girls on Track. Helen is an electric newbie and drives a hybrid, but wishes she'd taken the plunge and switched to all-electric instead. Watch this space!
Manos is an automotive filmmaker with more than a decade of experience. He started back in 2008 as a videographer for various Greek magazines before moving to the UK, where he got a job working with Ginny. Poor Manos. But it wasn't that bad and he's back for more with the Electrifying team. With a true passion for cars, he's also a camera operator for an automotive TV series and has a reputation for buying daft cars.
Lucas started his motoring career in 2024 with Classics World and Classic Car Buyer, driving more than 60 classic cars in his first year and quickly moving from videographer to writer and presenter.
After time at Car Throttle and a spell freelancing, he joined Electrifying as our multimedia journalist. He reports across the website, social channels and YouTube – in print, on camera and behind the mic.
Lucas loves anything with four wheels. He currently runs a 987.2 Porsche Cayman, but is quietly wondering whether a first-generation Nissan Leaf might be a more ‘Electrifying’ daily driver. He hasn’t committed. Yet.
Jonty is head of video at Electrifying.com, leading the production of the team's reviews, first drives and video features. Since 2018, he's filmed hundreds of cars, from everyday family hatchbacks to high-performance supercars, working with some of the UK's best-known automotive publications before joining Electrifying in 2026.
Before moving into the automotive world, Jonty spent four years filming elite cycling, covering some of the sport's biggest events with Eurosport and Global Cycling Network. After one too many days hanging off the back of a motorbike while filming the Tour de France at full speed, he decided it might be time for a slightly safer career.
Having spent years wedged into passenger seats while filming road tests and first drives at What Car?, Jonty has developed a strong knowledge of cars. From keeping a camera steady on a twisting mountain pass to finding the perfect angle for an interior shot, he's experienced hundreds of new models from a unique perspective that combines technical filmmaking with a genuine passion for cars.
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