Electrifying.com is a multi-channel media platform and electric car marketplace founded by journalist and TV presenter Ginny Buckley. Our expert reviews are presented by Ginny, along with journalists Nicki Shields and Nicola Hume. Our wider team of expert reviewers have decades of experience in the automotive sector, and have driven electric cars for many years. We're here to help consumers looking for trusted, jargon-free advice about making the switch to an electric car. From the cars to the chargers, we've got you covered!
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The Editor-in-Chief and founder of electrifying.com, Ginny steers the editorial direction and has been at the heart of broadcasting, journalism and cars for over 25 years. She’s a juror for the World Car of the Year Awards and has driven just about everything... the good, the bad and the ugly, but has now fallen for electric. On the TV front she reports on transport and consumer related issues for the ITV1 flagship current affairs programme Tonight, along with Channel 4's award-winning investigative current affairs programme Dispatches and was the launch presenter for ITV’s Men and Motors channel, where she produced and presented motoring programmes for many years. The first electric car she drove was the VW Golf Citystromer back in 1998. She was very young!
Nicki is a television presenter, live events host and YouTuber and is familiarly known as the face of the FIA electric street racing championship. She is also the anchor for Supercharged on CNN, a technology and motor show, ITV’s Goodwood Festival of Speed and Revival programmes and has been seen across broadcast channels including ITV, BBC, Channel 5 and Sky Sports. Nicki holds a Biological Sciences degree and specialises in sports and automotive, science, technology and the environment.
Tomi Adebayo - better known as GadgetsBoy - is a tech and gadget enthusiast and can be found on various channels talking about all things tech whether in cars, smartphones, tablets and more. He assesses the amazing, life-simplifying and protecting innovations which are part of the new cars and products we test.
When he met Ginny back in April 2019, Ben immediately confessed to being confused by the prospect of BHEV/PHEVs/BEVs. So convinced was he by her ability to clear the air, he immediately decided to join her on this exciting Electrifying journey. He may be an #electricnovice but as a Fellow of the ICAEW and with an extensive background supporting and developing scale-up businesses across various sectors, Ben’s hoping to smooth the ride for the team as they hit the fast lane.
Tom spent a decade as a motoring journalist, mainly on Auto Express before being tempted into public relations for car makers including Vauxhall, Hyundai, Nissan and Mitsubishi. While at Nissan he oversaw the UK press launch of the Leaf electric car and took all of the flak from people who said it would never catch on. So now he’s feeling quite smug. After leaving the PR side he now combines his writing roots and passion for all things electric here at Electrifying. He’s driven an electric car since 2012.
A true jack of all trades, Mike spent 15 years working as a motoring journalist, traveling the world testing cars for various car magazines on what was effectively one long holiday. After a brief 12-year stint as head of Weymouth's third-best design agency, Mike returned to automotive journalism, becoming one of the world's most available writers. At Electrifying.com, he has been able to combine his love for all things design with a tireless (and some say tiresome) obsession with electric cars. A car nerd to the core, Mike was one of just a handful of fools to order a new Renault Twizy – a decision he is still paying for (literally). Declared a UNESCO World Heritage site in 2021, Mike currently owns a Hyundai IONIQ 5 and a BMW i3 and can usually be found hanging around rapid chargers on the A34 (trying to get them to work).
James is an award-winning journalist with a decade of experience. He started out as the work experience boy on the trade title Car Dealer Magazine, and rose to become the Editor, before joining Britain's best-selling weekly car magazine, Auto Express, as News Editor. He's also a presenter, and along with our very own Ginny, was the face of Carbuyer on YouTube. He has a weird fascination for wearing brightly coloured trousers but, above all, he's a massive car fan.
Manos is an automotive filmmaker with more than a decade of experience. He started back in 2008 as a videographer for various Greek magazines before moving to the UK, where he got a job working with Ginny. Poor Manos. But it wasn't that bad and he's back for more with the Electrifying team. With a true passion for cars, he's also a camera operator for an automotive TV series and has a reputation for buying daft cars.
Nicola Hume is a presenter with a passion and knowledge for cars and motorsport. She’s driven more cars than she’s had hot dinners.
Nicole is associate editor at Electrifying.com and also the host of Talking Bull, the official Red Bull F1 podcast.
She’s becoming known for her fun sense of humour when reviewing. Like this one time, she actually went Christmas Tree shopping in a Caterham.
On her automotive journey she’s worked with ‘What Car?’, ‘CarBuyer’, Auto Express’ and featured on a few Channel 5 shows like ‘The Gadget Show’ and ‘When motorhoming goes horribly wrong’….yep.
She’s also a live presenter at big motorsport events like the British Grand Prix and Formula E. Basically, if it drives and goes fast, Nicola loves it.
Helen looks after our brand partnerships and generally keeps us all organised ensuring that the Electrifying ships sails smoothly. She previously worked in Brand Marketing at British Airways and in sports sponsorship, PR and Corporate Communications at Vodafone.
More recently Helen was Partnerships Manager for the charity "Dare To Be Different", which was established to encourage and inspire thousands of girls and women to pursue a career in motorsports. It grew from a UK to global initiative, most recently partnering with the FIA programme Girls on Track.
Helen is an electric 'newbie' and drives a hybrid, but wishes she'd taken the plunge and switched to all-electric instead. Watch this space!
Thomas is a top-tier journalist based in Germany who brings Electrifying.com a lot of our exclusive content from overseas. He studied journalism, political science and economics at the University of Mainz and has been writing about cars for more than 20 years. We don't only employ people named Thomas, it just seems that way sometimes.
Nick has been working in digital content strategy and SEO for 15 years (back in the glory days of Google) after making the logical move into digital with a Biology degree. The last 10 of those have seen him work with brands including Auto Express, Evo, Carbuyer prior to becoming Head of Editorial SEO at Future. Nick analyses what people are searching for online to help us create content that’ll best meet the needs of our users. He also uses data and analytics to work out where we can make improvements to the website – helping keep you – our lovely readers - happy.
Vicky Parrott has been an automotive journalist, road tester and presenter since she joined Autocar in 2006, having done so much work experience that they felt obliged to give her a job. After 12 years of reviewing cars for both Autocar and What Car? she joined DrivingElectric as associate editor, which is where she really fell in love with electric cars, and the tech geekery that goes with them and the drive towards sustainable transport. She is also a judge for the European Car of the Year award.
Her dream garage would include everything from a BMW i3 and Porsche Taycan Cross Turismo to a Nissan GT-R, Peugeot 205 GTi and modern Alpine A110. She’d keep the charmingly tatty ‘90s Merc SL that resides in her actual garage, too.
Deirdre started her media sales career "many moons" ago at the Guardian Newspaper’s Manchester office selling classified advertising. She has since been around the block in a variety of roles ranging from Business Development to eBay Account Director.
She joined Haymarket as Programmatic Sales Director and has since specialised in all things auto. She headed up the Agency Sales Team selling display ads, content partnerships and lead generation across WhatCar? and Autocar, before coming over to Electrifying.com
Steve is one of the world’s best-known and most-respected automotive journalists. He’s the only person to have edited three of the UK’s biggest car titles – Auto Express, Autocar and What Car? – and has interviewed the biggest names in the car world including Elon Musk, Stellantis boss Carlos Tavares, VW CEO Thomas Schafer, Peugeot’s Linda Jackson and Ford’s Jim Farley.
He first met Ginny back in the 1990s when the young Fowler and Buckley appeared together on ITV’s Men and Motors. These days Steve regularly pops up presenting and talking cars on BBC TV and radio, Sky and ITV, while he’s also a World Car of the Year juror and the international judge on Germany’s prestigious Golden Steering Wheel awards.
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