Fisker slashes prices of Ocean SUV as rescue talks falter

James Batchelor

30 Mar 2024

Fisker has slashed prices by nearly 50% on its Ocean SUV stock in the US, as it seeks to raise funds and swerve bankruptcy.

The American start-up was having talks with a large global carmaker – said to be Nissan – to take a slice of its business and invest cash but those discussions broke down this week, media reported. The deal was thought to be worth around $400m (£316m), and would have seen Nissan exchanging its investment for access to the platform earmarked for Fisker's forthcoming Alaska electric pick-up.

The break down in talks has led Fisker to search for different options to shore up its financial position, despite sourcing $150 million in funding from an unnamed investor.

Autocar reported on March 18 that production of the Ocean SUV had been paused for around six weeks, as the firm rapidly tries to clear the backlog of already-built cars. Fisker said it currently has 4,700 cars on its inventory, carried over from 2023 and which includes 2024 production, with the stock worth in excess of $200 million (£158.5 million). 

Fisker has now slashed the prices of in-stock Oceans in the US by thousands of pounds. The entry-level Sport can now be snapped up for $24,999 (£20,000), which represents a discount of $14,000 (£11,000), while Ocean Extremes have been reduced from $61,499 (£48,800) to $37,499 (£30,000). understands there have been no price cuts applied to UK cars, which remain at £39,620 for the Ocean Sport, £58,005 for there Ocean Ultra, and £62,345 for the range-topping Ocean Extreme.

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