Who are OMODA & JAECOO?

Whether it’s cornflakes or cars, we will all tend to gravitate to the brands we know and trust. It takes a leap of faith to change allegiance to a product or company which you have never heard of and seems unproven.

This will be especially true if you are investing in a car. But the fundamental shift in technology means that drivers are willing – and even keen – to look for new brands who will be able to offer more and cost less.

Which is why OMODA and JAECOO have become two of the fastest growing brands in the UK since the first cars arrived in September 2024. Models such as the E5, 9 SHS and JAECOO 7 offer the refinement, quality, technology and safety of a premium SUV at the cost of a smaller mainstream alternative.

The JAECOO 7 offers the quality of a premium SUV at the cost of a mainstream alternative

There are also OMODA and JAECOO retailers popping up in convenient sites across the UK, with 74 now operational in the UK and more planned. Many of these partners are family businesses and established dealer groups which have strong ties to their local areas and are trusted by customers - the perfect people to help you get to grips with a brand that might be new to you.

But what about the brands themselves?  You might not have heard of them yet, but combined, OMODA and JAECOO is the fastest growing automotive brand in the world, with 400,000 sales to date. It is part of the massive Chery Holding Group, which made its debut in the 2024 Fortune Global 500, with a revenue of $39.1 billion.

Chery was the first Chinese company to export a vehicle and is now the biggest exporter of cars in China with more than 100,000 employees. After more than 20 years of development, Chery’s sales network covers more than 100 countries and has won the trust of 15 million consumers worldwide.

There are now 74 OMODA and JAECOO retailers across the UK, with more planned

For the UK it has chosen the OMODA and JAECOO brands because of their alignment with European tastes and needs. Both are committed to design, intelligence and sustainability, bringing cutting-edge design and futuristic technology to drivers.

In the name OMODA, the "O" stands for life and vitality, a symbol of the essential element of life, oxygen. "MODA" is derived from modern fashion trends, while representing a new global focus on a sustainable lifestyle.

The name JAECOO is inspired by a fusion of "Jäger" (meaning “hunter” in German) and "cool." With more than a decade of experience gained from a joint venture with a world-famous British off-road car manufacturer, JAECOO was created to take on the urban off-road environment with exceptional performance, world-class safety features and forward-thinking, intelligent technologies. 

With the parent company’s expertise in exports, both brands were launched systematically in the UK to ensure the new models would hit the market with everything ready to make life easy for buyers. In addition to the fully trained dealer network, the company ensured its new models had been fully assessed and listed by insurance professionals and residual value setters to ensure a smooth ownership journey.​

JAECOO was created to take on the urban off-road environment

​All OMODA & JAECOO models are designed and built to pass all global safety tests at a 5 star level. The JAECOO 7 SHS, OMODA E5 and OMODA 5 have all been awarded a five-star safety rating from the European New Car Assessment Program (Euro NCAP). So, it's safe to say efforts to ensure each model meets the very latest safety standards certainly paid off. 

All this means OMODA and JAECOO models are set to be a common sight on British roads in the near future as customers learn more about the brand. Will you be among the first to make the leap?

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