Jaguar’s first car of its new era has finally hit the road, commencing testing ahead of a 2025 reveal and a 2026 launch. The four-door GT, which will be priced at over £100,000, is set to kickstart a radical rebrand to coincide with the 90th anniversary of the 1935 launch of the company's first car, the SS Jaguar Saloon. Here’s everything we know so far.
What will the new electric Jaguar look like?
Inspired by a famous statement from Jaguar founder Sir William Lyons, JLR boss Adrian Mardell told us that the next stage in Jaguar’s transformation will “be incredible, jawdropping, and copy nothing.” The first images of the four-door GT prototype being tested on UK roads suggest Jaguar has lived up to that promise, as there was a collective jaw drop at Electrifying HQ when we first saw it.
Although heavily camouflaged, early teasers show the car with a long, low-slung profile, wide haunches and a lengthy bonnet, reminiscent of some of Jaguar’s best loved models. This distinctive design approach was showcased in the reveal of the bright pink Type 00 concept car at the end of 2024 that broke the internet and caused a storm.
How is Jaguar testing its new prototype?
Jaguar tested prototypes of its new car across the world throughout 2025. The extensive global programme was designed to ensure the vehicle’s reliability and performance across varied environments and conditions. Prototypes of the four-door GT have already covered tens of thousands of miles in both virtual simulations and on closed tracks and then on public roads worldwide.
How fast will the new electric Jaguar be?
We know very few technical details other than it will be fast. The four-door GT is expected to have well over 600bhp and it should also have the driving range to match its GT credentials – north of 400 miles.
What other models will Jaguar’s electric lineup include?
Jaguar’s fully reimagined range will comprise three new electric models – an SUV, a coupe and the sporty four-door GT, which will be the first to arrive. Following the GT, the high-end electric SUV will be launched, aiming to compete with cars like the Porsche Macan and Lotus Eletre, with the lineup completed by an electric coupe.
Although Jaguar has confirmed these categories, specific details about the performance and technology of each model remain undisclosed. Notably, the current Jaguar I-Pace, a previous World Car of the Year-winning electric SUV and a firm Electrifying favourite, will not be included in this new lineup as production for this model has ended.
When will the new electric Jaguar be available?
Jaguar’s reinvention officially starts in 2026 – Jaguar intends to introduce each of its new models gradually, beginning with the GT model, which we should see in late 2025/early 2026. We’ll be among the first to drive it ahead of its 2026 launch – be sure to check back and subscribe to our YouTube channel for updates.
How much will the new electric Jaguar cost?
This ambitious shift in identity also sees Jaguar stepping into the high-end electric market, with a starting price for its new models expected to be around £100,000, considerably higher than cost of its previous cars. This positions Jaguar’s upcoming range in competition with electric vehicles from brands such as Lotus and models like the Porsche Taycan. To attract luxury buyers, Jaguar plans to sell these vehicles through a network of high-end sales centres located in prominent luxury districts worldwide, including London’s Bond Street.
Why has Jaguar stopped selling cars?
In line with its new strategy, Jaguar has made the bold decision to halt new car sales in the UK, marking the first time since the second world war that the brand has had no models on sale. Jaguar told us this is a deliberate step to "create some breathing space" ahead of the brand's relaunch. Any remaining vehicles at UK dealerships are being sold as secondhand, with no additional new cars from the current range being made or shipped to the UK.
