Hyundai, Alfa and Volvo pitch in with own grant offerings


Tom Barnard

25 Jul 2025

Three more car makers have launched their own EV grant discounts, adding to the list of manufacturers who are going their own way rather than wait for the Government’s scheme to kick in.

The most generous of the new schemes is from Hyundai, which is taking money off its entire electric car range, including those priced over the government’s £37,000 list price cut off.

The Hyundai Electric Grant provides £3,750 off the cheapest model in the range – the INSTER - and £1,500 off the KONA Electric, IONIQ 5, IONIQ 6, and IONIQ 9. Together with an additional £500 ‘summer saving’ it means the cheapest INSTER is now £19,255 for anyone paying cash. 

Arrange a test drive of the INSTER at your local Hyundai retailer by clicking here.

Ashley Andrew, President of Hyundai and Genesis UK, said: "As the electric vehicle landscape continues to evolve, it is important that customers have complete clarity, choice and compelling value when making the switch to electric. By providing immediate financial support through our grant programme, we're ensuring that more customers can experience the significant long-term savings that come with electric driving."

The Hyundai Electric Grant is available immediately across Hyundai UK's dealer network, but is currently limited to orders placed until the end of September. It cannot be claimed retrospectively against previous orders. 

Volvo’s EV Grant offer is not quite as generous as it only gives £1,500 off the EX30 models. It is redeemable on cash, Volvo loan and PCP purchase options and brings the entry level price down to £31,560.

Alfa Romeo is also offering a £1,500 saving across all Junior Elettrica models, including the top of the range 280hp Veloce and the Intensa Special Series. It’s is available now on top of existing retail offers, including 0% APR on Personal Contract Purchase and a free EV home charger. It means the cheaperst Junior Elettrica starts at £32,405.

Both Volvo and Hyundai have made the move as it seems unlikely they will be eligible for the official government grant. Eligibility is restricted to manufacturers who meet strict environmental standards, including science-based targets to cut carbon emissions. Models built in China – such as the Volvo – and South Korea like most of the Hyundais, are unlikely to qualify due to their heavy use of fossil fuel-powered manufacturing and battery production.

So far, Chinese brands Leapmotor, MG and Ora have also offered their own self-funded EV grants at various levels to encourage buyers ahead of the official scheme being finalised. 

All versions of the Junior are being discounted by £1,500
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