Jeep is set to transform itself into a fully electric brand under plans revealed by parent company Stellantis. Speaking during the brand’s Dare Forward 2030 presentation boss Carlo Tavares laid out a programme of new launches that will see all the group’s European products move to battery power by 2026.
Tavares confirmed that Stellantis would increase its battery production to manage the increased demand for electric cars and revealed that it will have 75 different electric cars in its portfolio by 2030. The group, which owns Peugeot, Citroen, Fiat, Vauxhall, Alfa Romeo, Jeep and Chrysler, has ambitions to be the biggest player in the electric car market by the end of the decade.
The unveiling of the new Jeep came somewhat unexpectedly during the presentation, with Tavares joking that he was showing the car as light relief against a backdrop of number-heavy slides. However, although Tavares confirmed that the brand aimed to have the newcomer on sale in Europe in the first half of 2023, he stopped short of revealing any further details regarding battery size or projected range.