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Vauxhall, Mazda and Honda have sliced thousands off their electric offerings as part of a drive to win over customers. All three brands have been discounting models through retailers in recent months, but this is the first official change to their on-the-road prices.
Vauxhall leads the way in terms of price cuts with the introduction of a special edition, £29,495 Mokka ‘Griffin’ that undercuts the previous entry level Design model by £7,115 while offering more equipment. It features the older specification 50kWh battery rather than the newer 54kWh pack that is being phased in across all Stellantis group models, and offers a WLTP range of 209 miles. To sweeten the deal even further, Vauxhall is also bundling in a year’s free charging at Tesco sites thanks to a tie-in with Pod Point.
After months of heavy discounting via its retailer network, Honda has opted to reduce the list price of its e:Ny1 five door electric hatch. The reductions see the entry-level Elegance officially reduced by £5,000 to £39,995, while the fully loaded Advance model comes down from £47,195 to £42,195. For customers opting for a PCP, the discounts are even more significant thanks to a further £3,000 deposit contribution from Honda. Customers using the brand’s PCP scheme will be able to pick the e:Ny1 up with monthly repayments of £299 for the Elegance and £399 per month for the Advance.
The new pricing was announced by Honda as part of a ‘new approach’ for the e:NY1, which was widely criticised at launch for its high price. For the first time, customers will be able to order their cars online - and can place orders from 23 April.
Mazda, another Japanese brand that has struggled to make inroads into the electric market, has also chosen the start of the Q2 accounting period to realign prices for its quirky MX-30. In addition to slicing more than £3,000 off the official list price its two MX-30 models, the brand is also offering zero per cent finance for customers paying via the brand’s own PCP scheme.
The new PCP deal includes a £6,000 deposit contribution from Mazda and means that drivers can pay as little as £199 per month on a 48 month package. As an added bonus, Mazda is also bundling in a free, fully installed Pod Point charger (worth around £1,000) as part of the package.
The revised range now starts at £27,995 for the Prime-Line, with the Exclusive-Line and Makoto priced at £29,995 and £32,395 respectively.
