The champagne corks are popping at Omoda/Jaecoo’s UK headquarters this week (wherever it might be – are there any hollowed out volcanos in the UK?) as the brands announce that they have passed 100,000 sales in the country. 

It’s less than two years since Omoda first launched in the UK, and the two brands between them managed a 5.7% slice of the market in July’s new car sales figures, with more than 60,000 sales so far in 2026.

Both sibling brands are owned by Chinese carmaker Chery, which started selling cars in the UK itself in 2026 and has another 20,000 registrations to chuck on the pile, but it's not posh enough to be allowed to mix with the other two. 

​Omoda and Jaecoo sell a range of petrol, hybrid, PHEV and fully electric models, and the brands say that a significant number of customers are opting for the plug-in hybrid and electric options. 

Omoda/Jaecoo’s UK CEO Gary Lan said the company will be celebrating: “We owe this milestone to our 100,000 owners and drivers, as without them, none of this would be possible. We look forward to marking this milestone through a customer celebration day which we are holding in September.

The Omoda/Jaecoo milestone comes as Chinese brands took an almost 20% share of the new car market between them in July, and have doubled their market share so far in 2026 with over 200,000 sales. 

Omoda and Jaecoo between them are the biggest of the Chinese marques in the UK, surging past MG and BYD thanks to cars like the plug-in hybrid Jaecoo 8 that Lucas is relaxing next to above. 

The insurgent Chinese brands are significant in that they’re driving the electric market forward with lots of good value electric and plug-in hybrid options that buyers have warmed to. 

Are the rest of the brands on the market worried? They must be, because where has that 20% share come from? And the next step is apparently building cars in the UK – watch this space.