Tesla has slashed prices of both its Model 3 and Model Y, with £8,100 off the entry-level price of a Model 3 and a £9,100 cut for the Model Y Performance. The Model 3 now starts from £42,990 and the cheapest Model Y is £44,990.
While this is good news for buyers looking to buy a car now, it is sure to cause outrage among Tesla customers who bought in December, which was a bumper sales month for the company. A total of 16,368 people bought Teslas in December (10,664 Model Ys and 5,704 Model 3s) at the old, higher prices, meaning that British customers buying Teslas last month could have saved £130 million if they'd bought in January instead. It has also emerged that buyers were pressured by Tesla staff to take delivery in December. A similar move with smaller price cuts in China caused angry protests at Tesla outlets across the country as new owners demanded rebates.
Tesla hopes to head off some criticism in the UK by saying it will honour the new prices for anyone who has ordered recently but is yet to take delivery.
Ruth Larcome from Berkshire bought a Model Y in December. She said: “I am very disappointed. Tesla obviously knew they were going to slash their prices when we took delivery of our car last year. They told us if we didn’t accept our Model Y Performance on 22nd December we would lose it and have to wait another three months. We went on holiday on 24th December and returned on 4th January so it has hardly been used, but our car has just lost about 15% of its value.
"As a gesture of goodwill I would expect some form of recompense from Tesla. I am tempted to hand the car back for a refund as I am within my 30 day cooling off period, which is a shame really as the car has grown on me…”