Tesla has slashed the price of buying a Cybertruck in the US in an effort to try and boost its sluggish sales figures. 

The Texas-based company has introduced a new entry level model – still with dual motors and all-wheel drive (and cunningly named the Dual Motor All-Wheel Drive) rather than the rear-wheel drive entry model the range used to have – and priced it at $59,990 (£44,500), though Elon Musk has apparently indicated that this price will only be valid for a limited time. 

The rear-drive model was dropped in September 2025 after US president Donald Trump brought a halt to the country’s EV incentives programme. The new car comes in $10k (£7,500) cheaper than that model, making it the cheapest way into a Cybertruck yet. 

The mid-range Premium All-Wheel Drive car has remained at $79,990 (£59,300), but the top spec Cyberbeast version of the pickup truck has also had a price chop, with a $15k (£11k) drop to $99,990 (£74,100).

Sales have dropped across the EV market in the US since Trump got rid of the incentives for new electric cars, and Tesla had a particularly difficult time in 2025, with a combination of the cut in government support and company CEO Elon Musk’s political activities having a negative impact on sales. 

Tesla posted its first year on year drop in revenues since going public on the US stock exchange in 2010. Last year it was noted that a $10,000 investment in Tesla shares at the time of its IPO in June 2010 would be worth $3 million now, though Tesla’s stock price has taken a battering since the beginning of the year, down 78 points from near record highs over Christmas. 

The Cybertruck has been controversial since its launch in 2024 – it has been criticised for its lack of practicality by diehard pickup truck aficionados in the US, but has been embraced by Tesla fans who will seemingly snap up anything that Musk eventually puts into production. The Cybertruck isn’t allowed to be on sale in European markets because it doesn’t meet safety standards, and we weren't too convinced when we drove the car close to its US launch. The Model 3 is a much better all-round proposition, it has to be said. 

The price cut on the Tesla Cybertruck comes just weeks after the company announced it was ditching its stalwart Model S and Model X cars from the lineup in order to free up the Californian factory that builds them for humanoid robot production.