Kia has transformed itself over the past decade from a budget brand to a one able to take on the premium players and the EV9 stands out against the large premium cars from the likes of BMW and Audi, thanks to its fresh modern look and a high quality interior.
The roofline is now lower than the concept, also making it more aero friendly, and it doesn’t have rear-hinged doors of the 2021 concept version, but many of more striking design elements have been carried over to the production model. They include the distinctive pixelated lighting pattern on the front grille and the vertical matrix headlights. The front end has Kia’s signature ‘tiger-nose’ graphic and just like the concept there’s no fake grille, just solid colour, while in a clever optical illusion those vertical headlamps and the slim daytime running lights make the EV9 seem even wider than it really is.
The production car keeps the sparkly stars from the concept, officially known as star maps. These LED designs shine through laser etchings in the body panels, and their design can be changed via the infotainment system depending on your mood. It's a great detail that will become a familiar site on future electric kia models. Also appearing on future cars will be new wheel rim designs featuring geometric shapes that reflect those seen in the exterior design - they’ll also be on all electric models going forward and will help to enhance aero and efficiency.
Kia EV9 interior
Inside you won’t see the ‘floating dash' from the concept, but it does feel modern and spacious and we love the flat floor which also adds to the feeling of space. Sitting at the heart of the interior is a long, slightly curved screen that houses the infotainment system and all the driving related technology is intuitively centred around the new steering wheel design, just where the driver needs it to be.
There also isn’t the concept car's spokeless, Tesla-esque yoke steering wheel, but you do get a new one which houses all the driving modes - exactly where the driver needs them to be. It has a flat top and bottom - to reflect the infotainment screen - and will be seen across all of Kia's electric models going forwards. That infotainment screen is large, but it doesn’t seem to dominate the interior and it's right in the driver sight line which is very handy.
Adding to the sustainable focus is the vegan two-tone interior – future Kia’s won’t feature leather and it isn’t an option on the EV9 - while there are natural oils in the seat foam and the interior plastics are recycled from materials like old fishing nets. Overall, the interior has a calming lounge feel, with great lighting and lots of space. It's a new take on what luxury means and it's great to see Kia doing something different to some of its more traditional competitors.
But the big win with the EV9 is its functionality and the option to have up to seven seats. In the seven seat option the third row feels spacious with good sized rear windows, proving that travelling in the back can still be a first class experience. It's slightly let down by the fact that the back of the middle row of seats is covered in the same material used in the boot, but it makes more sense when the seats are folded flat as it protects them when you’re making use of the additional storage space that offers.
Opting for six seats gives you a great party trick - again a feature carried over from the concept version - the two centre armchair style seats can both swivel 360 degrees so you can face the back. A little shelf also slides out of the moveable centre console to act as a small table for those in the back. Kia says it thinks the car is becoming more than just a vehicle to move people from A to B and that this flexibility is the way to go. It’s a clever idea that we think will prove to be very handy.
When it comes to to space there are plenty of storage options and compartments. The boot space is modest, although it will still hold a pushchair or a decent load of shopping and for added practicality there's an oversized frunk which could be used for more than simply storing cables in.
Kia EV9 battery and charging
A big SUV with this much space inevitably needs a big battery, and although Kia are being coy about its size we expect to see a 100kWh capacity battery powering the EV9, with both two-wheel and all-wheel drive models coming to the UK. In terms of range, Kia is aiming for 337 miles and it’ll be no slouch when it comes to performance, expect 0-to-62 to take around 5 seconds. It’s an impressive figure given its size, although I’m not sure anyone planning to pack the EV9 full of people will want to take full advantage of that sprint time. But if speed is your thing then a range topping GT version will join the range around a year after launch.
Efficiency will be an interesting one given the fact the EV9 is a load lugger likely to top the scales at over three tonnes, but we do know that it will have fast charging capability thanks to Kia’s 800 volt electrical system. This enables you to add around 60 miles of range into your battery in just six minutes using a super-fast 350 kW charger - usually found around the motorway network - making it easy to top up on longer journeys. If you’re charging at home, you can expect to take around 16 hours for a charge.
Kia EV9 technology
But where the EV9 really moves things on is with its tech, it’s the most technologically advanced vehicle Kia has made and Kia will be offering Feature on Demand services so customers can choose what features they want to add to their car, rather than paying for everything up front. The interesting part comes when you sell the car, as they may not be transferable, meaning the new buyer may need to choose their own options and pay for them again. There’s been lots of talk about this in the industry, Fisker is planning to do the same with its Ocean SUV, while BMW are also planning to charge drivers a monthly subscription fee for heated seats which has proved divisive.
In a couple of firsts for Kia it also has the option of digital side mirrors and will be capable of receiving over-the-air software updates, which sends tech updates and new features in a similar way to how your mobile phone or laptop receives them. The EV9 will also be at the forefront of Kia’s self-driving technology. AutoMode, the company's upcoming autonomous driving system will be made available as an option for the first time on the EV9. It uses driver assistance tech and a suite of safety aides to achieve Level 3 self-driving capability, similar to that offered by Tesla.
Kia EV9 price
And so we come to the big one. Price! The first customers will get their cars at the end of 2023. So what will it cost them? Well, it won’t quite be £10,000 a seat. Not for the entry level model anyway, but given what we know about Kia’s pricing structure you can expect that to start in the low £60,000 bracket. You’ll pay more if you like the idea of the dual motor all-wheel drive version, and more again if you want all that cutting edge autonomous tech.
However, one of Kia’s strong points, along with its 7-year 100,000 mile warranty (which can be transferred from buyer to buyer), is the strong second hand values of many of its cars. Kia works hard to keep them stable which has a positive impact on cost, so expect to see some competitive pricing on the EV9’s monthly payments down the line which may make it a more affordable option than its list price may suggest.